Toolkit

The Broadway Masterpiece Audit

Walk your office as a stranger. From the parking lot to the exit.

Be honest about the average Tuesday, not the best day you've had. Nothing you answer is stored or sent anywhere; scoring happens in your browser. About 3 minutes.

Print this and score it by hand: circle one answer per question. Add up the points (first answer 0, second 1, third 2, fourth 3) and divide by the maximum to get your percentage.

0 of 10 answered

1. The walk from the parking lot to your door:

Confusing or shabby; people get lost.Fine. Nothing memorable.Clear, clean, signed.They've already seen the front door on Google. It's the same door.

2. The smell when the door opens:

Tuesday's trash or nothing.Neutral.Clean and fresh.Seasonal and intentional. Pine in December, pumpkin spice in October.

3. The greeting:

"Can I help you?"By name, eventually.By name, immediately, coat taken.By name, on the lobby screen, and led to the seat we planned for them.

4. The drink:

Lukewarm bottled water, if they ask.Coffee from the pot.Their usual, ready on arrival.Their usual, in real glassware with clear ice, and a Stroopwafel next to it.

5. The room they meet in:

My office. Desk, monitors, stacks.A conference room with a long table.A table, no desk, no clutter.A dining table or lounge. Shades set for the sun's angle at that hour.

6. What's on the screen when they sit down:

Nothing, or a market slide.Our logo.A cover page with their names.Their names on a background from their alma mater or their team.

7. What they can see from their chair:

Prospectuses, trophies, paperwork.Tidy but generic.Minimal and clean.Only what serves the conversation. Modern minimalism.

8. Sound:

Silence, or the HVAC.Background music.Curated playlist.The soundtrack of their glory days, cued as they settle in.

9. Who owns all of the above:

Me, when I remember.Whoever's at the front desk.A director of first impressions with a checklist.A director of first impressions with autonomy, a budget, and a pre-game plan for every client.

10. When they leave:

A handshake at the door.Walked out, thanked.Walked out, next meeting confirmed.Lobby screen says "Have a great day" with their names. Recap in their inbox before they reach the car.

Score it Print for the team